UI&UX

Mastering CX: Why It’s Crucial for Vocational Institutions and How to Create Memorable Experiences by Deepak Singh

Customer experience, commonly referred to as CX, is becoming increasingly important for all types of businesses, including vocational institutions. CX refers to the interactions and experiences that customers have with a business, from their initial awareness of the brand to their ongoing engagement with its products or services. For vocational institutions, CX is especially important because it can influence enrollment rates, student retention, and overall reputation.

Mr. Deepak Singh GM ATDC, Got selected in top 100 CX leaders in 10th World CX Summit, 27th April 2023

On being selected in top 100 CX World Leaders during the 10th edition of World CX Summit, I want to share the types of CX experiences one can create for vocational institutions:

Personalized communication: One of the most important aspects of CX in vocational institutions is personalized communication. Prospective students are more likely to enroll in a program if they feel like the institution understands their unique needs and goals. This can be achieved by using data analytics to gather information about the student, such as their interests and career aspirations, and tailoring communication to their specific needs.

Seamless enrollment process: The enrollment process can be a source of frustration for prospective students, but it is also an opportunity for vocational institutions to create a positive CX. This can be achieved by simplifying the enrollment process, providing clear and concise instructions, and offering support to students who need it.

Engaging learning experiences: Once students are enrolled, it’s important to provide engaging learning experiences that keep them motivated and excited about their education. This can be achieved through a variety of methods, including hands-on learning opportunities, interactive online platforms, and personalized feedback from instructors.

Ongoing support: CX doesn’t end when a student graduates. Providing ongoing support to alumni can create a positive impression of the institution and encourage graduates to refer their friends and family to the program. This can be achieved through career services, alumni networking events, and continued education opportunities.

Positive campus culture: The overall culture of a vocational institution can also play a significant role in CX. Students are more likely to have a positive experience if they feel like they are part of a welcoming and supportive community. This can be achieved through initiatives such as diversity and inclusion programs, mentorship opportunities, and community service projects.

In conclusion, CX is essential for vocational institutions to create a positive reputation and attract and retain students. Creating personalized communication, simplifying enrollment processes, providing engaging learning experiences, offering ongoing support, and fostering a positive campus culture are all important aspects of CX in vocational institutions. By focusing on these areas, vocational institutions can differentiate themselves from competitors and build a loyal base of satisfied students and alumni.

#CXinVocationalEd #PersonalizedLearning #SeamlessEnrollment #EngagingExperiences #OngoingSupport #PositiveCampusCulture #EducationCX #VocationalInstitutions #StudentExperience

Graphics

7 Key Things to Keep in Mind for Effective College Prospectus Design by Deepak Singh

Designing a college prospectus can be a challenging task, as it serves as an important tool to showcase your institution to prospective students and their families. A well-designed prospectus can capture the attention of potential students and create a lasting impression about your college. Here are some key things to keep in mind while designing a college prospectus.

Content: The first step in designing a prospectus is to determine the content that needs to be included. The prospectus should provide information about the college’s programs, faculty, facilities, student life, and other relevant information. The content should be organized in a way that is easy to navigate and understand. It is important to ensure that the content is accurate, up-to-date, and relevant.

Visuals: A prospectus should be visually appealing and engaging. It is important to use high-quality images and graphics that represent the college’s brand and convey the desired message. The use of colors, typography, and layout can also make a big difference in the overall look and feel of the prospectus.

ATDC Digital Prospectus out now for Admissions to Academic Year 2023

Branding: The prospectus should reflect the college’s brand and values. It should use consistent branding elements such as the college logo, color palette, and typography. This helps to create a cohesive and professional look that is easily recognizable.

Audience: It is important to consider the audience when designing a prospectus. The prospectus should be tailored to the needs and interests of prospective students and their families. It should provide information that is relevant and useful to them.

ATDC Prospectus: Inner Pages layouts & subtle design elements are its major highlights

Navigation: The prospectus should be easy to navigate and find information. It is important to use a clear and logical structure, with headings, subheadings, and bullet points. The use of a table of contents and an index can also be helpful.

Printing: When designing a prospectus, it is important to consider the printing process. The prospectus should be designed in a way that is easy to print and distribute. It is important to use high-quality paper and printing techniques that showcase the design elements.

Feedback: It is important to seek feedback from current students, faculty, and staff when designing a prospectus. They can provide valuable insights into what information should be included and how it should be presented. It is also important to test the prospectus with prospective students to ensure that it meets their needs and expectations.

Overall, designing a college prospectus requires careful planning, attention to detail, and a focus on the needs of prospective students and their families. By keeping these key things in mind, you can create a prospectus that effectively communicates the value of your college and encourages prospective students to apply.

To check out latest prospectus design visit https://atdcadmissions.in

Author Deepak Singh is a General Manager ATDC, Jt. Director IAM and Winner of CX Leadership Award.

Some hash tags for feeding Google bots: #collegeprospectus #prospectusdesign #highereducation #collegemarketing #studentrecruitment #branding #graphicdesign #printdesign #educationmarketing #prospectivestudents

#ProspectusDesign
#ProspectusDesigner
#AtdcProspectus
#DeepakSinghDesigner
#AtdcIndia
Business & Marketing

From Adversity to Artistry: A Designer’s Journey in Indian Handicrafts by Deepak Singh Designer

The Ministry of Textiles, Govt. of India, has unveiled the Designers Directory, a groundbreaking initiative aimed at bridging traditional artisans with modern markets. Selected from a pool of applicants across India, designers will collaborate with artisans to create marketable goods, preserving Indian heritage while tapping into global opportunities. This move promises to rejuvenate the handicraft sector, offering artisans lucrative avenues and fostering innovation.. In an effort to rejuvenate and promote the rich heritage of Indian handicrafts, the Development Commissioner Handicrafts (DCH), under the Ministry of Textiles, runs design development initiative programs. The cornerstone of this initiative is designed to serve as a bridge between traditional artisans and the contemporary marketplace, where professionally qualified, experienced designers are required to develop marketable goods. The core objective is to facilitate craft design product development by connecting traditional artisans with selected designers who possess the expertise to offer marketable designs for various crafts across India. This strategic move aims not only to preserve the intricate heritage of Indian crafts but also to ensure that these artisans find lucrative opportunities in the contemporary world.

National Designer Deepak Singh, Designer Ministry of Textiles, Govt. of India.

Getting selected as a Designer by Ministry of Textiles, Govt. of India

Getting selected as Designer for Craft sector has its own challenges. Selected from a pool of applicants across India, Designers are selected through a rigorous process that assesses their qualifications, experience, and understanding of traditional crafts. This includes a review of their portfolio, interviews, experience in working with traditional artisans, and practical assessments to ensure their designs align with the vision of promoting Indian handicrafts. Designers empaneled under the DCH typically possess a background in design, fine arts, or a related field, with a deep understanding of traditional Indian crafts.

Story untold: Challenges of working in remote craft clusters

I am sharing one such incidence, while i was commissioned to do a Handloom Project in remote location in Manipur craft cluster by Export Promotion Counil for Handicrafts(EPCH) .

AI Image creation of scene of Kidnap in year 2000 on way to Chuchanpur, Manipur

I can still recall, lying down helplessly on the bonnet of a #Maruti 800 — a suzuki mini car, gazing into the sky, I found myself contemplating my life’s choices. As suddenly, I was yanked from the car’s front seat by a militant and thrust onto the bonnet. Shocked and speechless, I felt the weight of a gun on my chest and heard my artisan friend pleading for mercy amid the chaos. In that moment, my entire life flashed before my eyes. Questions raced through my mind-why was I here, in such a remote place? Who was I training, and what brought me here in the first place? It was then that I grasped the true essence of being a young designer, working on projects in the distant corners and border towns of India.

This incident recounts my harrowing experience of being kidnapped by militants of the # Manipur Liberation Front while working in a remote Handloom cluster in Manipur back in year 2000, almost 24 years ago. As a recent graduate of # National Institute of Fashion Technology(NIFT) seeking design projects to express my creativity, I never imagined staring down the barrel of an AK-56 carbine gun.

Manipur artisans working in remote clusters in the hilly region.

Remarkably, I was released when I revealed my affiliation with the Government of #India , tasked with providing #designs , #training , and #employment opportunities to the local community. This message was conveyed in the local language by a fellow artisan. Despite the ordeal, I resolved not to leave without completing my training. I remained at cluster for three months, completing the project before returning home back in Delhi.

I made a call the very next day and shared my experience with the office of Executive Director #EPCH , New Delhi with #Shri Rakesh Kumar , whose compassion and sincerity left a lasting impression on me forever. Mr. Kumar relayed the story to the #Development Commissioner(DC) of Handicrafts, Shri R. K. Mathur IAS , who invited me for a tea upon my return to his office-a gesture that remains etched in my memory.

Many may not realize that as a designer, one may encounter challenges akin to those faced by soldiers in war. Recounting this experience still sends shivers down my spine as I share it for the first time on this public platform.

My earnest request to Govt. of India, is to provide selected designers with Government ID cards, Travel & Health Insurance benefits, Design Laptops, Design software, and extend the project durations to a minimum of one year. These provisions will significantly enhance our ability to deliver impactful outcomes across India.

I am confident that the strategic move to catalogue the “Designer Directory 2024” will not only preserve the rich heritage of Indian crafts but also pave the way for artisans to seize lucrative opportunities in the contemporary world through thoughtful and responsible design interventions, fostering collaboration, innovation, and growth within the craft sector.

I am convinced that this synergy will unleash a wave of creativity and marketability in craft product development, propelling Indian handicrafts to unprecedented heights on the global stage.

To know more of my such design experiences please get in touch

Email: onedesignstudio@gmail.com

#MinistryOfTextiles #DesignersDirectory #IndianHandicrafts #GlobalOpportunities #ArtisanEmpowerment #Manipur #Warrior #handicraftdesigners #developmentcommissioner #sustainablelivelihoods #craftclusters #cane&bamboo #Narendramodi #artisans #ransom #designprojects #ak53carbine #lifeofadesigner #handloomclusters

#bharattex2024 #BharatMandapam #YashoBhoomi #NarendraModi

#fashioninspiration #storyofmylife

Originally published at https://www.linkedin.com.

Exhibition Design

Crafting an Unforgettable Experience: Essentials of Designing an Effective Theme Pavilion for Expo by Deepak Singh

3d rendered view of full pavilion with focus on select areas only

Introduction: Setting the Stage

Expos offer a unique opportunity for nations and organizations to showcase their culture, innovation, and values to a global audience. At the heart of this exhibition lies the theme pavilion, a focal point where creativity and storytelling merge to leave a lasting impression. Designing an effective theme pavilion demands meticulous planning, innovative thinking, and a deep understanding of the audience. In this article, we delve into the essentials of crafting a compelling and unforgettable theme pavilion at #Bharat_Tex 2024.

Honourable Textile Minister, Shri Piyush Goyal ji Ministry of Textiles, Government of India for inaugurating the ATDC Sustainable Pavilion to public on 26.02.2024, Shri Narendra Goenka, Chairman Bharat Tex , Shri Sudhir Sekhri, Chairman ATDC & AEPC, and Shri Rakesh Vaid, Sr. Vice Chairman ATDC, Shri Virender Uppal, Shri Mithleshwar Thakur, SG, AEPC and Shri Vijay Mathur, DG& CEO ATDC

Understanding the Purpose: Defining the Narrative

Before embarking on the design journey, it is crucial to define the purpose and narrative of the theme pavilion. Whether it’s promoting sustainability, celebrating heritage, or showcasing technological advancements, the theme sets the tone for the entire pavilion. Understanding the message you want to convey allows for a coherent and immersive experience that resonates with visitors on a profound level.

Research and Inspiration: Drawing from the Source

Research serves as the foundation upon which exceptional designs are built. Delve into the rich tapestry of your theme, exploring its history, symbolism, and cultural significance. Draw inspiration from art, architecture, literature, and indigenous traditions to infuse authenticity and depth into your pavilion design. By immersing yourself in the essence of your theme, you can create a space that captivates and educates visitors.

Sr. Vice Chairman ATDC welcoming former Chairman AEPC at the Pavilion at Bharat-Tex 2024

Innovative Design Concepts: Pushing Boundaries

The hallmark of a remarkable theme pavilion lies in its ability to surprise and delight. Embrace innovation and push the boundaries of traditional design to create a truly immersive experience. Incorporate cutting-edge technology, interactive exhibits, and multimedia installations to engage the senses and ignite curiosity. From kinetic sculptures to augmented reality experiences, innovative design concepts breathe life into your pavilion, leaving visitors spellbound.

Front elevation of the Pavilion Design by Deepak Singh, Fashion & Lifestyle Designer

Spatial Planning: Navigating the Journey

Effective spatial planning is essential to guide visitors through the thematic narrative seamlessly. Define distinct zones within the pavilion, each offering a unique perspective or experience related to the overarching theme. Consider the flow of foot traffic, sightlines, and accessibility to ensure a smooth and intuitive journey for visitors. Strategic placement of exhibits, rest areas, and interactive displays enhances engagement and fosters deeper connections with the theme.

Sustainable Practices: Walking the Talk

In an era of increasing environmental consciousness, sustainability is paramount in pavilion design. Embrace eco-friendly materials, energy-efficient systems, and innovative green technologies to minimize environmental impact. Incorporate sustainable practices not only in the construction of the pavilion but also in its operations and programming. By leading by example, you not only showcase your commitment to sustainability but also inspire others to adopt similar practices.

Cultural Sensitivity: Honoring Diversity

Expos celebrate the diversity of nations and cultures, making it imperative to approach pavilion design with cultural sensitivity and respect. Embrace diversity in all its forms, celebrating traditions, languages, and customs unique to each participating nation or organization. Ensure that the pavilion offers a welcoming and inclusive environment where visitors from all backgrounds feel valued and represented.

The subjects in focus were put in straight line for continued viewing of visitors.

Communication Design: Engaging Through Visual Storytelling

Communication design plays a pivotal role in conveying the theme’s message and engaging visitors on an emotional level. Utilize visual storytelling techniques such as signage, graphics, and multimedia presentations to communicate key concepts and evoke an emotional response. Create a cohesive visual language that reinforces the pavilion’s narrative and guides visitors through the experience. Incorporate interactive elements that encourage participation and dialogue, fostering a deeper connection between visitors and the theme.

Conclusion: Making a Lasting Impression

Designing an effective theme pavilion for Expo is a multifaceted endeavor that requires creativity, innovation, and a deep understanding of the theme and audience. By defining a compelling narrative, embracing innovation, and prioritizing sustainability and cultural sensitivity, you can create a pavilion that leaves a lasting impression on visitors, inspiring them long after the Expo has ended. Let your pavilion be a beacon of creativity, storytelling, and unity, connecting people from around the world in a shared celebration of humanity’s collective achievements.

To see this ATDC pavilion in action click and follow the link below:

Deepak Singh, Fashion & lifestyle Designer

To get in touch with author, for design projects or advices, write to:

Mr. Deepak Singh, GM IT & Digital Transformation

Call: 9899595195 or Email: gmatdciam@atdcindia.co.in

Deepak Singh is the General Manager- IT and AVI at Apparel Training and Design Centre, New Delhi. He is a graduate of NIFT and a scholarship holder in Graphics from NID. He is an experienced Creative Director/Jt. Director/ GM. He is a passionate designer with a strong knowledge base for graphics, 3d, films, advertising, digitization, etc. Having worked in a wide variety of media and industry sectors, education, exports, and International Marketing — He has delivered creative concepts, and ideas that have won awards and helped developed strategies effectively. During the COVID-19 pandemic, the Digital learning platform for Textile and Apparel kept the engagement live and interactive by conducting online sessions/webinars/events/ etc. on G-suite, Zoom, etc. Some of his awards and accolades include the ITPO ‘Gold Medal’ for Exhibition Design and the Times Education Branding Award. He is also the winner of the ‘Ajay Shankar Memorial Award for stand design and was awarded ‘Best Designer, Visual Merchandiser, and Conceptualization’ by the DONER Ministry.

#ExpoDesign #Bharat_tex #CreativeSpaces #InnovativeExperiences #ThemePavilion #GlobalShowcase #CulturalHeritage #SustainableDesign #InteractiveExhibits #DesignInnovation #VisitorExperience #ImmersiveJourney #NarrativeDesign #GreenTechnology #CulturalDiversity #Expo2024 #ExpoExperience #DesignInspiration #CreativeStorytelling #SustainableFuture

Originally published at https://www.linkedin.com.

Marketing

Shaping the Future of Fashion: The Role of ATDC in Creating an Industry-Ready Workforce by Deepak Singh

Photo: Students learning hands on stitching of garments on industry grade sewing machines at ATDC

The fashion design and apparel manufacturing industry is constantly evolving with new trends and technologies emerging every year. In recent times, sustainability, digitalization, and ethical manufacturing practices have become key aspects of the industry. As the industry continues to grow and change, it is important to have a workforce that is ready to meet these challenges.

Apparel Training & Design Centre (ATDC) is a premier institute in India that provides industry-oriented training and education to aspiring fashion designers and apparel manufacturers. The center aims to develop a skilled workforce that can adapt to the changing needs of the industry. ATDC’s role in creating an industry-ready workforce is vital in shaping the future of the fashion design and apparel manufacturing industry.

The fashion industry is one of the largest polluting industries globally. As consumers become more aware of the impact of fast fashion on the environment, sustainable fashion has become a top priority. ATDC’s curriculum includes training in sustainable fashion, educating students about the environmental impact of fashion, and ways to reduce it. This training equips students with the skills needed to create sustainable designs that can meet the growing demand for eco-friendly fashion.

With the rise of e-commerce and the increasing use of technology in fashion, digitalization has become an important aspect of the industry. ATDC offers new add on course modules in Lifestyle Retail, Fashion Photography and Computer-aided design (CAD) Pattern-making, and 3D Apparel Design using TukaCAD. These skills enable students to create digital designs and prototypes, which can reduce the time and cost of production. Additionally, ATDC also offers courses in e-commerce and digital marketing, which can help students understand the growing importance of online sales and how to leverage them.

Another significant aspect of the industry is ethical manufacturing practices. Consumers today are becoming more aware of the working conditions of garment workers, and brands are under pressure to ensure that their products are ethically produced. ATDC’s curriculum includes Soft Skill training practices & educating students about fair labor standards, and the importance of workplace safety. This training ensures that students are aware of the challenges in the industry and are equipped to create products that meet ethical standards.

In conclusion, the future of the fashion design and apparel manufacturing industry is dependent on a skilled and adaptable workforce. ATDC plays a crucial role in creating this workforce by providing industry-oriented training that includes sustainable fashion, digitalization, and ethical manufacturing practices. With a growing demand for eco-friendly and ethically produced clothing, it is essential that the industry has a workforce that can meet these demands. ATDC’s focus on training students in these areas ensures that they are equipped to create products that meet the changing needs of the industry.

#admissionsopen #Jobs #Appareljobs #fashionindustry

To know more about the ATDC institute visit:

Homepage – ATDC

Admissions open for 2023 Last Date: 25 July, 2023 Previous Next Our Core Philosophy: By the industry, For the industry…

atdcindia.co.in

To apply online visit:

http://atdcadmissions.in

or call Ms. Poonam on Mobile helpline at : +91-8448444272.

Marketing

Branding: How Crucial for Corporates by Deepak Singh

Image credits: Designer Deepak Singh, GM ATDC& Digital Initiatives

Corporate branding plays a crucial role in the success of any business. It’s not just about creating a distinctive logo or a tagline, but it also involves developing a comprehensive strategy for building a strong brand image. In today’s highly competitive market, corporate branding has become more important than ever before. In this article, we will discuss the important role of corporate branding in the success of a business.

Creating a strong brand identity

One of the most important roles of corporate branding is creating a strong brand identity that resonates with your target audience. A strong brand identity not only helps distinguish your business from your competitors but also helps build trust and loyalty among your customers. A well-defined brand identity can also help attract new customers and leads.

Image credits: Designer Deepak Singh, GM ATDC& Digital Initiatives

Increasing brand recognition

Brand recognition is an essential element of any successful marketing strategy. A recognizable brand makes it easier for customers to identify and remember your business. Corporate branding helps you increase brand recognition by creating consistent visual elements such as logos, fonts, and colors that appear on all marketing materials. It also helps convey the personality and values of your business, which helps customers better connect with your brand.

Building trust and credibility

Corporate branding also plays a crucial role in building trust and credibility among your audience. A strong brand identity helps create a professional image and gives the impression that your business is reputable and trustworthy. Building trust and credibility is essential for gaining the loyalty of your customers and retaining their business over time.

Image credits: Designer Deepak Singh, GM ATDC& Digital Initiatives

Differentiating your business from competitors

In today’s highly competitive market, it’s essential to differentiate your business from competitors. Corporate branding helps you create a unique brand identity that sets you apart from other businesses in your industry. It can also help you position your business as a market leader in your industry.

Driving business success

The ultimate goal of any corporate branding strategy is to drive business success. A strong brand identity can help you increase sales, generate leads, and build customer loyalty. A successful corporate branding strategy can also help expand your business and enter new markets.

Image credits: Designer Deepak Singh, GM ATDC& Digital Initiatives

In conclusion, corporate branding plays an important role in the success of any business. It helps create a strong brand identity, increase brand recognition, build trust and credibility, differentiate your business from competitors, and ultimately drive business success. By investing in a well-thought-out corporate branding strategy, businesses can gain a competitive edge, attract new customers, and achieve long-term success.

Author: Designer Deepak Singh, GM ATDC & Digital Initiatives

Originally published at https://www.linkedin.com.